Digital / Print / Branding
SakiTumi Grill & Sushi
Led branding, digital marketing, and promotional campaigns for SakiTumi Grill & Sushi Bar, building a lasting restaurant brand over nearly two decades.
Brand, Market and Secure the Continued Growth of a Local Business
Client: SakiTumi Grill & Sushi Bar
Industry: Restaurant / Hospitality
Services Provided: Branding, Digital Marketing, Website Management, Email Marketing, Print Design, Event Marketing, Advertising Campaigns
As owner and operator of SakiTumi Grill & Sushi Bar for 18 years, Dave Shaw/Flying Napkins oversaw all aspects of branding, marketing, and customer engagement for the restaurant. Flying Napkins created and managed the restaurant’s digital presence, marketing campaigns, in-house promotional materials, and brand positioning.
The marketing strategy focused on highlighting SakiTumi’s commitment to quality — particularly fresh fish delivered daily — while maintaining a consistent brand experience across digital platforms, in-restaurant materials, and community events. A large part of the success was establishing and maintaining relationships with area businesses, non-profits and customer interaction through digital and personal methods.
What Flying Napkins Delivered
Brand development and long-term marketing strategy
Website design and ongoing content management
Google Ads campaigns and search visibility optimization
Google Business profile management and reputation growth
Email marketing campaigns and customer engagement programs
Menu design, table tents, flyers, and in-house promotional materials
Social media and digital content strategy
Event planning, promotion, and community fundraising initiatives
Special event marketing and seasonal promotions
Marketing Summary
SakiTumi Grill & Sushi Bar operated successfully for 18 years in a highly competitive restaurant market, building a strong local reputation for quality sushi and exceptional customer experience. Flying Napkins led the restaurant’s branding and marketing efforts throughout that time, developing both digital and in-house marketing systems that helped maintain consistent customer engagement and long-term brand recognition.
The marketing strategy emphasized SakiTumi’s commitment to fresh ingredients — particularly fresh tuna delivered daily — while supporting the restaurant’s growth through targeted advertising, email campaigns, community events, and promotional materials.
Through changing economic environments, including the 2008 financial crisis and the COVID-19 pandemic, SakiTumi maintained a loyal customer base and has continued operating successfully still today. The project demonstrates a long-term approach to brand building, customer engagement, and marketing consistency across both digital and physical touchpoints.
Results
18 years of continuous operation in a competitive restaurant market
Strong brand recognition within the local dining community
Successful navigation of both the 2008 financial crisis and the COVID-19 pandemic; was highly regarded as one of the only restaurants in the area to post a profit during COVID
Consistent customer engagement through digital marketing, creative 'outside of the box' campaigns and in-house promotions
