Packaging / Branding Redesign / Supporting Marketing Materials
Wanglers
The updated brand system strengthened Wanglers Live’s retail positioning in one of the most competitive big-box environments in the country (Wal-Mart).
Packaging / Branding Redesign / Supporting Marketing Materials
2024
Wanglers Live needed a refreshed, retail-ready brand presence to compete in national big-box environments. Flying Napkins redesigned the product packaging, retail display systems, and supporting marketing materials to strengthen shelf impact, clarify messaging, and elevate overall brand perception. The updated designs now appear in Walmart stores nationwide, helping position Wanglers Live as a premium live bait solution for anglers across America.
What Flying Napkins Delivered
Complete product packaging redesign for multiple SKU variations
Custom retail display box design optimized for Walmart placement
Brand refinement to strengthen shelf visibility and recognition
Sales-focused messaging highlighting “No Refrigeration Needed” advantage
National-ready print production files and dieline coordination
Trade show booth graphics and large-format marketing materials
Supporting promotional and sales collateral
