Billboard Campaigns / Creative Strategy
Palmetto State Armory
Turning Outdoor Advertising Into Measurable Growth
Client: Palmetto State Armory
Industry: Firearms Retail / E-Commerce
Services Provided: Campaign Strategy, Creative Direction, Graphic Design, Brand Messaging
Palmetto State Armory partnered with Flying Napkins to develop a bold holiday billboard campaign designed to break through seasonal advertising noise and reinforce brand dominance. The campaign combined strategic, memorable holiday messaging with attention-grabbing creative that resonated strongly with their target audience.
The result was a high-visibility regional campaign that generated widespread community conversation, significant media attention, and contributed to a 20% boost in holiday sales. By aligning timing, placement, and messaging, Flying Napkins helped PSA transform a traditional billboard buy into a measurable brand and revenue driver.
What Flying Napkins Delivered
Strategic holiday campaign concept built around bold, timely messaging
High-impact billboard creative designed to stand out in heavy seasonal traffic
Clear brand alignment to reinforce PSA’s market leadership position
Placement strategy focused on maximum regional visibility and audience reach
Cohesive messaging that sparked media attention and community conversation
Campaign execution that contributed to a 20% increase in holiday sales
