Branding / Digital & Print Advertising / Event Coordination
DRIFTJAM Flotilla Music Festival
Developed the branding and marketing materials for DriftJam, a flotilla-style music festival, supporting promotion, sponsorship outreach, and event execution
Branding / Digital & Print Advertising / Event Coordination
2017-2021
Branding & Marketing
Client: DriftJam Flotilla Music Festival
Industry: Event Marketing / Non-Profit Fundraising
Services Provided: Brand Identity, Event Marketing, Print Design, Digital Promotion, Sponsorship Materials
Flying Napkins developed the brand identity and marketing materials for DriftJam, a unique flotilla-style music festival designed to raise funds and support community initiatives. The project included logo development, promotional materials, sponsorship packages, and digital marketing assets used to promote the event and engage attendees. In addition to creative development, Flying Napkins also supported event planning and execution alongside the event’s founding organizers.
What Flying Napkins Delivered
Original event branding and logo design
Promotional graphics for social media and digital marketing
Event posters, flyers, and printed promotional materials
Sponsorship packages and partner outreach materials
Website support and online promotional assets
On-site event materials including credentials, lanyards, and parking passes• Day-of event signage and operational graphics
Creative direction supporting annual event promotion
Summary
DriftJam was a community-driven flotilla music festival designed to combine live music, outdoor recreation, and fundraising for local initiatives. Flying Napkins created the visual identity and marketing materials used to promote the event each year, while also contributing to event planning and coordination. The project demonstrates a full-cycle event marketing approach, combining brand development, promotional strategy, and on-site event execution to support a multi-year community event.
Results
Recognized by American Express as one of the “Top 15 World’s Best Floating Music Festivals,” in addition to raising funds for local charities.
