Branding, Website Design and Digital Marketing
Clyde Nettles Roofing
Brand Identity, lead-generation website design, and integrated digital marketing strategy to drive sustained lead generation and growth.
Brand Development, Website Strategy & Lead Generation
Clyde Nettles Roofing
Role: Brand Strategy, Identity Design, Website Development, SEO & All Digital Marketing
Project Overview
Clyde Nettles Roofing partnered with Flying Napkins Advertising to modernize their brand, strengthen their digital presence, and improve lead generation across all marketing channels. The engagement included a complete visual identity refinement, conversion-focused website design, and integrated digital marketing strategy to support continued growth and reinforce their position as a trusted, locally owned roofing company serving the Carolinas.
The new system was designed to improve credibility, increase inbound leads, and create a consistent, professional brand experience across web, print, and advertising platforms.
Creative Process
Brand identity refinement and visual system implementation
Conversion-focused website redesign with dedicated lead capture pages
Landing page development to support seasonal campaigns and promotions
Digital advertising strategy including Google Ads and retargeting campaigns
Email marketing design and automation for customer follow-up and retention
Social media content creation and campaign development
Print, billboard, and direct mail marketing to support brand visibility
Ongoing performance monitoring and optimization to improve conversion rates
Results
The redesigned website and integrated digital campaigns increased inbound lead volume, improved conversion rates, and supported measurable business growth. The updated brand system and consistent marketing presence strengthened Clyde Nettles Roofing’s market position and helped drive sustained customer acquisition.
