Branding and Print Advertising
Arlington Realty
Brand Identity, Print Advertising, Direct Mail, Promotional Products
Brand Development, Direct Mail & Print Marketing
Arlington Realty, Inc
Role: Brand Strategy, Identity Design, Print Advertising & Direct Mail
Project Overview
Arlington Realty partnered with Flying Napkins Advertising to modernize and elevate their brand presence across both print and traditional marketing channels. Over a relationship spanning more than two decades, the work has included a complete company rebrand, signage systems, direct mail campaigns, print advertising, marketing collateral, and a wide range of promotional materials designed to strengthen brand recognition and support ongoing growth.
The engagement focused on creating a more polished, consistent, and recognizable identity while helping Arlington Realty maintain a strong presence within the local real estate market. From brochures and presentation folders to specialty promotional items and advertising campaigns, each piece was developed to reinforce professionalism, visibility, and long-term brand consistency across every customer touchpoint.
Creative Process:
Comprehensive brand redevelopment and long-term visual identity management
Design and production of company signage, office graphics, and branded materials
Direct mail campaign design and print advertising strategy for market visibility
Development of brochures, presentation folders, property marketing collateral, and leasing materials
Creation of branded promotional products including apparel, specialty items, and client gifts
Consistent marketing support across both residential real estate and property management divisions
Print production coordination and vendor management to maintain brand consistency and quality standards
Ongoing creative consulting and marketing support spanning more than two decades
Results:
The long-term partnership helped Arlington Realty establish a strong and recognizable presence within the Arlington, VA real estate and property management markets. The consistent branding, professional marketing materials, and ongoing advertising support contributed to sustained company growth, increased market visibility, and long-term brand recognition. The continued success and expansion of the company — including the development of their new office headquarters — reflects the strength and longevity of the Arlington Realty brand.
