Case Studies are clients that needed a lot more than simply design services. These are clients that needed a branding campaign, an idea molded into something solid, a creative concept made real. In almost all of these instances, this involves researching not only the client and their needs, but also the competition they will be facing, the demographic audience they will appeal to and more. To date, all of clients in my case studies have proven to be successful.
Aaron Seekford has been a client for over 15 years. Flying Napkins has helped him become a prominent player in the real estate market in Arlington VA and surrounding areas. Two years ago, Aaron wanted help to overcome some of his competition that was gaining some market share. We immediately researched the competition, their marketing tactics and created a proposal to re-brand Aaron Seekford and his advertising.
What we discovered is his competition was promoting "gimmicky" advertising. "Sell your house in 30 days or I'll buy it" and many other generic phrases. They almost sounded like used car salesmen. In an area like Arlington VA, the average listings were selling for close to one million dollars. Real Estate is not cheap in that area, so why should the advertising sound gimmicky and "cheap?"
Flying Napkins created a new "confidence" campaign for Aaron, based on the notion that any client that chooses him will "GET MORE" from their broker. More money for their listing, more time by it selling faster, more money back in taxes (Aaron specializes in 1031 tax deferred exchanges), etc. The concept is simple, yet brilliant. If you are the best (Aaron is in the top 1% of realtors nationwide) then why do you need a gimmick? All you need is confidence that you will offer more and Get More for your clients.
The Get More campaign is currently in full production and Aaron's business in the Arlington Area is thriving.
Four years ago, under the advice of a record executive, Ricky Young moved to Nashville TN to record his first album, "Spinning My Wheels." Although he is an extremely talented musician and songwriter, he had no image or professional marketing to support him. Flying Napkins got involved and created his iconic "RY" logo, in addition to posters, CD inserts, website, social media graphics, merchandise and more. Flying Napkins even helped prepare sponsorship proposals which ended up landing Jose Cuervo as the main sponsor on his "Feels Damn Good" tour. Ricky is still currently in Nashville producing music, and is still working with Flying Napkins on his marketing materials. He was once asked why he uses an agency in Columbia when he lives in Nashville. His response: "These guys (Flying Napkins) do a better job, a lot quicker, and for less money." Boom. Thanks Ricky.
SakiTumi is a small, independently owned Asian fusion restaurant located in Columbia, SC. Not long after opening in 2006, the United States went into the worst economic recession since the great depression. Sales, due to the economy, plummeted. Flying Napkins creative kicked in – and began promoting the business with amazing daily specials, and launching special events to not only drive business, but to keep everyone in Columbia talking about SakiTumi. Some of the daily specials include: Wednesday S&M Night (half-price Select Sushi & Martinis), Thursday 50¢ sushi pieces, Fresh Friday Happy Hour, Sake Saturdays and SIN Sundays. These daily discounts starting increasing sales immediately, and enticed new customers and repeat business. Some of the promotions included an annual BLUE fundraiser for Autism, Pink Bra/Pink Tie party fundraiser for breast cancer, White Party and Screw party (nuts and bolts social).
All of these daily specials, fundraisers and events were creatively advertised and promoted by Flying Napkins. By constantly pushing the restaurant, food specials, wine tastings, fundraisers and more, they were able to stay in the consumers minds. And now, 10 years later, SakiTumi is still open and thriving.
Doug Gainey, the promoter of DriftJam, approached Flying Napkins in 2013 to help create a brand/image for a concert on Lake Murray. After several brainstorming sessions, Flying Napkins created the name DRIFTJAM, and shortly thereafter, created the logo, sponsorship packages, website, posters, social media ads/posts, tshirt designs and more. Now, three short years later, DRIFTJAM has become a household name in Columbia, with the latest promotional video drawing over 24,000 views on social media, and the website drawing in over 2,000 unique visitors per month. Flying Napkins continues to be an essential party of DriftJam and is regarded as more of a partner than simply the marketing/design agency.
*Important update, Jan. 2018: DriftJam was just announced as one of the best floating music festivals in the WORLD by American Express. Only 15 events worldwide made the list. How's that for some exposure.
Check out the AmEx link here: AmEx Essentials
Read the article in The State newspaper here: TheState.com
These are just a few of the satisfied clients that have worked closely with Flying Napkins Creative over the years.
Contact us today to see how we can help you become a success like some of our other clients